Press on the work of Adam Wallace and the Roger Smith Hotel

The Roger Smith Hotel is like a mint on your social media pillow.
Wired, Hopkinson Report

Top 20 most valuable hotel Twitter accounts
Toonz: Talking Travel Tech

Q&A: The marketing duo behind New York’s social media hotel

Social Media Rock Star: An Interview with the Roger Smith Hotel …
Daniel Edward Craig

Hotels in Manhattan: A Study in Success
Success Magazine, Chris Brogan

How to Take Advantage of Hotels’ Social Media Programs
Huffington Post

Cafe Shaped Business – The Roger Smith Hotel
Chris Brogan

How Hospitality Companies are Using Social Media for Real Results

Trust Agents – A Real Life Case Study
CC Chapman

Marketing an Off-line Business Online with Social Media
Scott Fox

Six Marketing & Community Lessons From a New York City Hotel

PR Pros Use Twitter to Reinvigorate Brands, Engage in Conversation
PBS Media Shift

Stories, People and Relationships

21 Top Twitter Tips, (Very) Direct Sales

Happy Hotellier

Roger Smith Hotel: Social Media Beats Location-Based, for Now
Street Fight Mag

Why Your Company Should Sweat The Small Stuff
Confessions of a Serial Communicator

Social Media Training in 140 Characters
Huffington Post

Brian Simpson & Adam Wallace take social media to the next level for Roger Smith Hotel, NYC
Startup Lucky

Engagement Checkup: Roger Smith Hotel


How The Roger Smith Hotel is Celebrating ‘Internet Week’

Hotel Chatter

How a Small New York City Hotel Put Itself on the Map through Social Media


The right way to interact with bloggers (The Roger Smith in NYC understands)

Hotel Marketing Strategies

Adam Wallace of Roger Smith Hotel talks social media in New York
Talk Social News

How easy is it for start-ups to capitalise on social media
Hospitality Net

The Hotel Industry’s Social Media Darling – Roger Smith Hotel

Social Networking or Social Notworking? Social Media as a Sales 

Luxury Marketing in a World of Tweets and Texts
Hospitality Net

Book Mentions:
DM Scott Real Time Marketing Book
SMM For Dummies

A Conversation At The Roger Smith Hotel with David Meerman Scott