Adam Wallace is the founder and CEO of Spherical, a digital agency specializing in web design and development, performance marketing, production, copywriting and social media for travel and hospitality clients.

Spherical has quickly become a leading agency in independent lifestyle hotel website design and digital marketing, working with some of the industry's most visible brands. 

Prior to Spherical, Adam was known for his work as Director of Digital Marketing at the Roger Smith Hotel where he helped established the hotel's reputation as a pioneer in social media marketing in the hospitality industry, proclaimed by eConsultancy as "the most social media savvy hotel in New York -- if not the world".

Wallace has been featured as a speaker at dozens of conferences across North America and Europe and is widely recognized as an innovator in online marketing in travel and tourism.